Marketing Director

Job Overview

Aspen Center for Environmental Studies (ACES) seeks a Marketing Director to oversee all aspects of its marketing and public relations. The Marketing Director is responsible for ACES’ integrated marketing strategies including traditional advertising, digital marketing, and media initiatives. This position also oversees ACES’ website, blog, and social media platforms. The Marketing Director collaborates with program staff to develop, execute, and improve all aspects of ACES’ communication to enhance engagement, maintain brand integrity and affinity and increase community and donor support. 

ACES is a nonprofit environmental science education organization.  Since 1968, ACES has inspired a life-long commitment to the earth by providing innovative and immersive programming for all ages. We have three locations: Hallam Lake, Rock Bottom Ranch, and Catto Center at Toklat. Our programs focus on ecological literacy, regenerative agriculture, forest and ecosystem health, land restoration, and environmental leadership.   

ACES works to contribute to a national agenda for increased environmental awareness. Our programs reach over 140,000 individuals every year. We teach daily in schools from Aspen to Rifle, provide kids camps, adult classes, guided hikes and field programs for all ages, with 70 partner organizations. ACES also works diligently to directly affect climate change education, awareness and action, as well as action on other current environmental issues. Leading communication on this is another critical element of the position.  We also engage our community by hosting public lectures and events. ACES collaborates with land trusts public agencies, and other nonprofits to achieve our mission. 

Ideal candidates are creative with exceptional writing skills, eager to learn and collaborate with co-workers and other stakeholders, and driven to make an impact in the environmental education field. They are committed to ACES’ brand identity and organizational authenticity. They have demonstrated effectiveness in marketing and public relations, in particular with an environmental organization or nonprofit. 
 

Primary Duties & Responsibilities

  • Manage all marketing and public relations while maintaining brand identity and organizational authenticity.
  • Maintain website, blog, and social media platforms.
  • Provide graphic design services for diverse organization needs.
  • Lead environmental action communication initiatives in collaboration with all departments. 


1. Marketing and Public Relations — Manage all initiatives while maintaining brand identity and authenticity.
Responsibilities include, but are not limited to, the following: 

  • Produce organizational email marketing communications.
  • Manage paid advertising contracts, media sponsorships and trade agreements.
  • Organize media, press, guest services, and public relations initiatives. 
  • Execute event marketing and support event production. 
  • Support and develop impactful messaging and outreach that reflect ACES’ mission and result in increased community engagement.
  • Create original educational content to support ACES’ brand and mission.
  • Work with Finance Director to establish annual marketing budget and operate within the adopted budget. 
  • Coordinate and curate all native photo and video assets.


2. Website, Blog, and Social Media Platforms — Manage and coordinate all aspects.
Responsibilities include, but are not limited to, the following: 

  • Maintain and enhance ACES website through the production of new content and support of existing content. 
  • Manage and coordinate blog, including creating editorial calendar, writing and editing content and curating visuals.
  • Manage social media networks, including Facebook, Twitter, Instagram, YouTube and Flickr. 
  • Monitor staff engagement under terms of organizational Social Media Policy.


3. Graphic Design — Provide design services for diverse organizational needs
Responsibilities include, but are not limited to, the following: 

  • Create and coordinate digital and printed educational and interpretive original content.
  • Design and produce marketing materials for development campaigns, programs, general awareness, and events.

 

4. Environmental Action Communication
Responsibilities include, but are not limited to, the following: 

  • Initiate and create communication through various multi-media avenues. This may include original content as well as curating content from other departments, consultants, and external partners. 


Secondary Duties and Responsibilities

  • Support visitor experience at all sites.
  • Coordinate office supplies, staff photo boards.
  • Assist with ACES events.
  • Participate in database, website, and technology changes, upgrades and improvements.
  • Other duties as assigned to further the mission of ACES. 


Desired Qualifications

  • Bachelor’s degree or higher degree in relevant field, plus minimum five years relevant professional experience. While a pertinent college degree is preferred, individual reputation, knowledge and experience in marketing and public relations with an environmental science education organization will be the key criteria.
  • Director must be proficient in Adobe Creative Suite (Indesign, Photoshop, Illustrator, Lightroom), Constant Contact, social media platforms (Facebook, Instagram, Twitter, YouTube, and Flickr), Google Apps, Mac software, Microsoft Office, Drupal website, and customer database.   
  • Excellent written and verbal communication skills, with experience and comfort in public speaking. Director must communicate effectively with a variety of stakeholders to identify opportunities to enhance and improve pertinent program elements and effectiveness.   
  • Director must possess outstanding interpersonal and communication skills, including experience interacting with the children, adults and parents. This person must encourage coworkers and stakeholders to present their ideas and motivate a highly diverse group of people to understand what is expected and how to achieve those objectives. 
  • Director must facilitate effective input from colleagues and program directors, delegate tasks, and contribute to organization-wide team-building and collaborative efforts and be an effective team player, while also carefully introducing, promoting and driving change. 
  • Director must have exceptional time-management skills to manage projects on a tight timeline with a high level of attention to detail, quality, and professionalism.
  • Director must be highly organized and have strong administrative skills, including experience with operating budgets and the related accountability. 
  • Director must be self-motivated, internally driven and able to problem-solve and make decisions that balance input from the senior management team with moving tasks forward in an efficient and expeditious way. 


Start Date

June 15, 2020 or sooner.


Reporting Relationship

This position reports to ACES' Chief Executive Officer.


Location

This is a full-time, year-round position at Hallam Lake, Aspen, Colorado.


Work Schedule

Monday through Friday with evening/weekend events throughout the season.


Compensation and Benefits

Salary is commensurate with experience, plus a benefit package that includes an IRA, health, and dental plan. 


To Apply

Email cover letter and resume to [email protected]. Deadline for receipt of complete application is June 1, 2020. No phone calls please.

Aspen Center for Environmental Studies is an Equal Opportunity Employer. ACES does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, genetic information, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and organizational need.